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How Should I Price My San Diego Home to Sell During a Softening Real Estate Market

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The summer selling season has come. Unfortunately, those San Diego home sellers who were looking forward to sky-high prices and multiple offers may be disappointed to find the market softening. In a declining market, pricing a home becomes critical if you want to sell your home quickly and for the highest price..

Pricing your home in a softening market

The first step is to realize the San Diego real estate market has changed. Buyers will not overpay for a home in an uncertain market. Whereas just a few months ago it might have made sense to “test the market” and set an aggressive price, sellers who try that strategy today will lose valuable time, risking an even slower market when the home sells.

Home Value Truths

  • What you paid for your home doesn’t affect its value.
  • Your asking price does not affect its value.
  • What it might have sold for 2 months ago does not affect its value.
  • What your agent tells you about price does not affect its value.The value of your home is determined by what a qualified buyer in today’s market is willing to pay for it, comparing it to others on the market for sale.

Pricing Strategy in a Softening Market

If you are asking yourself, “how do I price my San Diego home to sell fast and at the highest possible price” then keep reading…

Your pricing strategy should be the same, regardless of whether you are in an accelerating or declining market – to price the home ahead of the market. In a declining market, that means you should price your home slightly below the most recent comp.

In utilizing this strategy, you will demonstrate to buyers that you understand the value of your home and are serious about getting it sold quickly. This puts you in the best position to maximize your selling price in the current market climate.

We are seeing price reductions throughout San Diego County, including Del Mar, Carmel Valley, La Jolla, Solana Beach, Encinitas, etc. Remember, gone are the days of selling way over list, non-contingent. Be ready to negotiate if you are not priced correctly.

If you’re curious about the cost of selling your San Diego home, check out the article below, “How much does it cost to sell a home in San Diego”.

How Much Does It Cost To Sell A Home in San Diego?

Ashley Peterson, Realtor 
Pacific Sotheby’s International Realty
DRE: 01840629

How Much Equity Do I Have? Instant Home Valuation
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About Ashley Peterson

Hey there! For those of you who do not know me, I’m Ashley Peterson.
I work with home sellers and buyers in San Diego who require assistance in reaching their real estate goals.
I’ve been a Realtor for over 10 years and have served tons of families to date.
The best praise I’ve ever received from a client was, “Ashley was a pleasure to work with! We had a tight time frame to sell our home while pursuing our new home which was already on the market. I'm sitting in my new living room right now while someone is happily living in my previous home..I still can't believe it! I Highly recommend this agent if you have an ambitious goal and want things done right.”
Helping people reach their goals like the time my friend found her forever home before considering a move, where I had to get an offer on her home and get her offer accepted, and guess what, I made it happen. It makes me so proud and drives everything I do!
If you’re looking for a Realtor who listens to your needs and develops a specific plan to curate the most exceptional experience, I’d love to work with you, too!
I’ve successfully located the perfect (off market) home for my clients after determining their needs and contacting property owners that fit the bill. When the market is tight, it’s important to adapt and think outside of the box in order to meet the needs of my clients; essentially, do what it takes. As a past third grade teacher and community college instructor, my philosophy focused on serving my diverse student body, and seamlessly transferred my passion to residential real estate. I truly “hear” what my clients have to say, develop a specific plan tailored to their individual needs and goals, and provide the duty and care to see the transaction through.
I have been applying this “one size does not fit all” approach to real estate for over 10 years, allowing me to acheive one of the most meaningful ways to gain clientelle, referral based and repeat business.
When I’m not helping people buyers get preapproved and assisting clients in pre-listing prep such as decluttering, staging, making minor upgrades, etc., as well as actively marketing properties and vetting my buyers to listing agents, I can be found jogging along Del Mar beach to Torrey Pines soaking up the sea air, or hanging on the beach while my kiddo and husband surf, or volunteering my time in to my community.

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